
โThe game you play as youโre building a reputation becomes a different game than when you have a reputation. And I tend to find, from an LPโs perspective, when youโre building reputation, thatโs actually when you deliver the most value.โ โ Alex Felman
Alex Felman is an entrepreneurial and family office professional. For over 10 years, as a second-generation member, he has run his own family office, Felman Family Office, and works with family offices around the world through his family’s multifamily group, MSF Capital Advisors. Using his expertise in Molecular Toxicology and Bio-entrepreneurship (B.A from University of California -Berkeley, MBA from Copenhagen Business School), he advises them in biotechnology, healthcare, and other futuristic tech industries with the goal of maintaining long-term wealth through innovation. He regularly speaks at family office and private wealth events on topics such as tech investment, manager selection, generation and succession issues, rising generation trends, and more.
He has used his experience within the family office industry and 20 year background as an educator to create Exponential U, a family office education program designed to help families become multigenerationally sustainable. His proprietary L3 framework (Learn, Leverage, Legacy) allows the holistic development of family members to ensure a smooth leadership transition.
You can find Alex on his socials here:
LinkedIn: https://www.linkedin.com/in/alexwfelman/
Listen to the episode onย Apple Podcastsย andย Spotify. You can alsoย watch the episode on YouTube here.
OUTLINE:
[00:00] Intro
[04:36] The ‘tastemaker’ for family offices
[05:54] Exploration vs discipline
[08:15] The hero’s journey in investing
[09:49] The life line
[13:39] Building and having reputation
[16:06] Risk appetites for asset owners & allocators
[18:44] Why won’t an institution invest in me?
[19:50] The quiet thing LPs don’t talk about
[25:15] When did Alex get involved with his family office?
[29:09] Writing off sourcing slides
[35:33] Different flavors of “sourcing from YC”
[38:41] Emerging GPs are “investments-as-a-service”
[40:08] Fund power law is greater than startups’
[43:44] Emotional value of investing in funds
[44:45] Most VC funds are scams!
[50:01] Optimistic cynic
[51:43] Reminders today about the good ol’ days
[54:17] Late stage capitalism
[59:10] Post-credit scene: Dave Chappelle and podcasts
SELECT LINKS FROM THIS EPISODE:
- Exponential U
- Kitchen Confidential
- Anthony Bourdain
- University of California, Berkeley
- Stanford University
- IBM
- My LinkedIn post on asset owners versus asset originators versus asset allocators
- Y Combinator
- Barack Obama
- Decal Classes at UC Berkeley
- Dave Chappelle
- Jordan Peterson
SELECT QUOTES FROM THIS EPISODE:
โEvery great conversation dances on the line of your understanding. You dance between both sides of the line and try to find out where what you know and what they know intersect and end. Good conversation is like play.โ โ Alex Felman
โWith my background from the family offices, I almost believe that most family offices moving forward will need their own personal tastemaker or sommelier. Someone whoโs curating the world specifically for the needs of that family.โ โ Alex Felman
โPeople get into trouble when theyโre using the wrong tool or trying to do something for a different purpose. For example, Iโm going to try to do discovery when Iโm in my routine. Ok, youโre probably running into problems. Or routinizing my discovery. Those two things are in conflict with each other.โ โ Alex Felman
โOne of the things people always forgetโ… What they remember from the heroโs journey is adventure, and we fight the dragon, and we get the treasure. But at the end of the heroโs journey, youโre supposed to bring that back to your community. And youโre supposed to forward it to your community. And youโre supposed to make your community better from the dragons and the treasure that you fight or find. Most people often leave off that last part. And I actually think that last part is extremely important.โ โ Alex Felman
โThe game you play as youโre building a reputation becomes a different game than when you have a reputation. And I tend to find, from an LPโs perspective, when youโre building reputation, thatโs actually when you deliver the most value.โ โ Alex Felman
โIf you have a family office where youโve actually outsourced it, your employee is more of an allocator than an owner. And in that case, that allocator is often making decisions to save their own job. Or to ensure that they continue to have a job.โ โ Alex Felman
โWhat I find is slightly sad is that ultimately because of security and comfort reasons, things like peopleโs pensions which should be more secure, are actually, in my opinion, taking riskier bets. And bets that will lead to worse outcomes.โ โ Alex Felman
โI believe that the amount of due diligence you do doesnโt matter depending on the deal size. So letโs say theyโre writing five $100 million checks compared to 100 $5 million checks, that is literally 20 times the amount of work. So even if theyโll get a better return on that 100 $5 [million checks], on a realistic level, it forces them to play certain types of games.โ โ Alex Felman
โWith at least funds on a standard two and twenty, somewhere around $75-100 million fund size is where the incentives shift from being carry-oriented to management-fee oriented. Once you get larger than that, then it actually becomes more incentivized for the fund managers to build up their funds than the actual returns itself.โ โ Alex Felman
โI would argue that power laws apply even more to funds than to startups.โ โ Alex Felman
โThe intersection of venture as a product or service meets venture as a job career. And there are a lot of fund managers who see venture as a job career and essentially want to use it as a way to get a paycheck. And because of that, theyโre going to put out a fairly boilerplate fund.โ โ Alex Felman
โMany venture funds are basically scams. I believe itโs a scam if you knowingly sell something you know you canโt deliver on. And the dirty secret in venture is if you purely look at venture from a financial point of view, most fund managers know they cannot hit their targets and yet they still sell that promise anyway. And I think that starts to become kind of scammy.โ โ Alex Felman
If you somehow made it to the bottom of these show notes, I’m also trying a new experiment where I write my reactions to the episode on my second blog, Superclusters After Hours. For Alex’s episode, you can find my reactions here.









