
50% of a fund’s portfolio will come from predictable, hopefully, scalable sourcing mechanisms. It’s the community you run. The events you host. The newsletter you write and the podcast you moderate. It’ll come from existing networks that you’ve built trust with. Prior companies. Collegiate classmates. And geographical proximity.
50% will be opportunistic. Sitting next to a founder in coach. Standing in line at a coffee shop waiting for your friend, only to strike up a conversation with someone who’s been waiting even longer than you have for their friend. That friend of a friend’s spouse’s sister’s cousin you meet at your neighbor’s holiday party. Sitting next to someone who also is the proud parent of a Rottweiler at the dog park.
As such, only half your portfolio can be underwritten by an LP. Half will hardly be able to (with rare exceptions based on fund strategy). And that’s okay. Venture is a game of outliers. You need to increase the surface area for serendipity to stick. As long as most of your opportunistic deal flow is on-thesis. All in all, no more than 10% of your deals should truly be off-thesis. 20% if you have generous and/or venture-literate LPs, which often means their fund-of-fund portfolios are younger and still growing.
But of all the opportunistic deal flow out there, being open-minded of such opportunities is imperative. If you fish, you need to know when to reel it in. If you farm, you need to know when the crop is ripe enough to harvest. If you hunt, you must chase the game.
If you’re a fisher…
- Build content libraries at scale. Increase the surface area for serendipity to stick. Meaningful and engaged distribution matters more than anything else. In an age of ephemeral attention, decide if you want to create ephemeral content (i.e. news, updates, trends) or evergreen content (i.e. timeless lessons, things that don’t change, classics). Do you want to stay on top of things or get to the bottom of things? The former requires you to stay on the rat wheel, else you disappear into obsolescence.
- Stand for something. The hill you’re willing to die on must be unique to you, where most people would disagree. But then, you’d be the n of 1 for that belief. Highly optimized for those seeking such a perspective.
- Host events. Stay top of mind.
- Build super-connector networks. For some, that’s a scout program. For others, it’s a venture partner one. And others still, an emerging manager fund-of-funds.
If you’re a farmer…
- Be more helpful than people would assume makes sense.
- Get/stay involved in networks of aspiring entrepreneurs.
- Nurture teams and help founders actively attract the best talent and the most enduring customers.
- Work with founders and ecosystem builders who know how to be grateful. Do not lose the fruits of your labor because no one gave you a chance to harvest them, including yourself.
If you’re a hunter…
- Move fast, close fast.
- Be mobile. Be ready to meet your founders where they are at. Even if that means buying a flight out the next day. When everyone else uses a scheduling assistant and sits on Zoom, capitalize on in-person interactions with haste.
- Know what you’re looking for before you find what you’re looking for, so that when you do come across one, even accidentally, you will have reached conviction before others have gotten to a first meeting.
Of course, most managers are often some permutation of the three. Rarely are they only one. And if they are, they are undeniably the industry’s best in each. Dare I say, as an emerging manager, it is better to spike in one than to just be proficient in all three.
Photo by Peter Burdon on Unsplash
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The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.










