2023 Year in Review

Our tiny blue marble has spun yet another lap around its closest star. From a job change to starting a podcast, between visiting Japan for the first time (and holy frick is Japan amazing!) and blacksmithing my own santoku chef knife while I was there, and from building the most unlikely friendships that will last for decades to come to realizing life rarely goes according to plan โ€” a good reminder of Mike Tyson’s line: “Everybody has a plan until they get punches in the face.” โ€” and from attempting to convey my year in one sentence to realizing this is the longest run-on sentence I’ve written on my blog to date, it’s been a great year.

While I wasn’t aware of this till recently โ€” courtesy of doom-scrolling on Instagram, this year’s been a year where I’ve “used the difficulty.” To echo the amazing Sir Michael Caine. For those unfamiliar with the phrase, I highly recommend listening to the full 2002 interview, but at least this.

In short, you can’t always control the situation you’ve been given, but you can control how you react to it. If you want your life to play out like a comedy. If you want it play out as a drama. Or if you want it to play out like a feel-good movie. Use the difficulty to your advantage and act accordingly.

Interestingly enough, despite writing whatever I find fascinating on a weekly basis โ€” in other words, not optimized for search engines โ€” just under half of my blog’s views come from search engines. Primarily, and I mean 95% of which from Google. Followed by LinkedIn (which accounts about a third of my views) then Twitter (~7%).

As many other aspects of life, the viewership of my blogposts also have a Pareto distribution, where they seemingly follow the power law. With my top blogpost winning more than twice the views of the second highest. And the second highest with double the audience of the third highest, before the views plateau out across all the rest of my essays. Even for this year alone, my most popular blogpost is eight times more popular than my second most popular.

And every week I feel honored that I have readers like you who tune in to my weekly musings and our family has only grown since.

Something I’ve noticed when looking at the numbers is that I seem to have the most readers arrive at this humble piece of virtual real estate every October, barring 2021. And I wonder if it’s a function of the market’s interest crests then or that I just happen to write better pieces around then.

In addition I’ve started measuring my habits since October, only to realize, holy hell, I am inconsistent with them. While I’d love to blame travel and work, the simple truth is it’s hard to manage what I didn’t measure before. Hopefully in 2024, we’ll see a lot more consistency.

P.S. the last day, aka today, is down, since the day’s just started and I haven’t logged in anything yet. And for those curious, I’m tracking this all on a Notion dashboard.

But my favorite thing that I started measuring, is that little trophy icon in the first column of the “Evening” section. And that little trophy stands for: “Was today truly worth it?” Defined by me learning a new skill. Gaining a brand new insight about the world. Or created a core memory. And I’m happy to say that that box gets checked about two times per week. ๐Ÿ™‚

Post publish edit: The last icon is often how I take a cold dunk/shower, as opposed to a hot one. Having friends, former housemates, and my partner exclaim and tell me “I know you shower more often than that” made me realize that icons don’t do some things justice.

  1. The Science of Selling โ€“ Early DPI Benchmarks โ€” One of my favorite lines from Jerry Colonna’s book Reboot is: “It’s buy low, sell high. Not buy lowest, sell highest.” In the world of VC, we spend a lot of time talking about when to buy, how to buy, and who to invest in. But rarely about the other side of the playbook, selling. Or exiting positions. And while different investors have shared the what behind selling โ€” in other words, the exact percentage they sold at, how much they sold when they could โ€” this blogpost was one of the first, and maybe first (who knows), to explore the why and how behind selling positions in portfolio companies as a private investor.
  2. The Non-Obvious Emerging LP Playbook โ€” The blogpost that set me down the path I am now on. To explore how I can help the next generation of capital allocators is investing into the innovation economy. Simply put, the emerging LPs.
  3. Five Tactical Lessons After Hosting 100+ Fireside Chats โ€” In fairness, had no idea this blogpost was going to do as well as it did. And luckily, I am now able to stress-test and get better at asking questions and hosting interviews through not only what I continue to do in the world of venture, but also through my new podcast, Superclusters. Where you’ll see some of my learnings above in action.
  4. 10 Letters of Thanks to 10 People who Changed my Life โ€” In all honesty, it still befuddles me to this day how this blogpost consistently ranks this high. I don’t namedrop here, and I don’t use any clever SEO techniques, yet every day this blogpost seems to find organic interest. Nevertheless, I’m glad it has. And if it empowers people to be more grateful to the people around them, I’ll have done my job. There’s also a deficit of content and knowledge here for sure, but I’m still trying to figure out what that something is.
  5. How to Think about LP Construction โ€” Not all LPs are created equal. It’s something I’ve known for a while. Both in conversation with other LPs and GPs, but also in learning of the different types of motivations to be an LP. For some, VC is an access class, not an asset class. For others, it’s the exact opposite. The latter is more likely to be a large institution. Nevertheless, that’s one example of many. And it was incredibly rewarding to hear GPs I really respect share what they’ve learned across multiple funds.
  1. The Science of Selling โ€“ Early DPI Benchmarks โ€” Turns out you all love tactical frameworks, so my goal is to share a lot more with you in 2024. I have a couple in the works as we speak (or as I write this).
  2. The Non-Obvious Emerging LP Playbook โ€” Stay tuned for more content on this front!
  3. 10 Letters of Thanks to 10 People who Changed my Life โ€” If anything, I hope this inspires people to write one note or letter or record a voice note of thanks to someone who’s helped you become the person you are today.
  4. 99 Pieces of Unsolicited, (Possibly) Ungooglable Startup Advice โ€” Don’t worry already in works of many more iterations of this. And while I can’t promise when the next one will come out since it’s I’m really only including what I think are the best pieces and most tactical pieces of advice, I will say it’s a matter of when not if. I’m 20 in for the founder one. And 12 in for the investor one.
  5. Five Tactical Lessons After Hosting 100+ Fireside Chats โ€” I’ve a feeling this one won’t age well, but hell, maybe it ends up being like the #3 spot on giving thanks. Time will tell.
  6. How to Pitch VCs Without Ever Having to Send the Pitch Deck โ€” Back in 2021, I knew that this blogpost was going to hold an evergreen spot up here. And I’m pretty sure it’ll flirt around here even longer. While it’s only been two years since, and while there’s also a mountain of public resources on how to pitch, strangely, most people still struggle to connect to the people they want to. And it’s true for both founders and VCs. Ya, the latter seems ironic, until you see that founders are pitch judges, juries and executioners as well. For them, from talent. Until you also see that our parents are often the harshest critics of our decisions. Yet some have no experience working in the world in which we do. All that to say, oftentimes it’s easier being the judge than the judged. I can’t claim much of the insight here as original, but rather have to thank the fact I have really smart friends. Smarter than me at least. The flip side to the wild performance of this essay may just be one of the closest titles I have to being clickbait-y.

In all honesty, the most memorable each year to me were ones where I was scratching my own itch. Some, by the numbers, perform better than others. But for me, each of the below represent the greatest delta in either knowledge acquisition or insight development. Of course, not mutually exclusive to each other.

  • The Science of Re-upping โ€” I enjoyed writing this one in particular not only because I got to work with Arkady and Dave on this โ€” two minds I greatly admire, but it also became the perfect opportunity to learn more about the world of professional sports beyond the players and scores themselves. Two birds with one stone. I’ve always admired folks who are able to pull from various, seemingly disparate topics and analogize them to venture. And while I still have many more miles on my odometer to go, this was one of the amazing opportunities to take a stab at marrying two different worlds through stories.
  • How to Think about LP Construction โ€” I will admittedly take any opportunity I can to talk to my favorite people. And this was another one of them. That said, to get them all in the same metaphoric room to talk about the same topic, where the energy of one inspired another, now that’s something special. Funnily enough I did the vast majority of these interviews for this blogpost asynchronously, but upon sharing the final product with the group the week before publication, there was an incredible amount of energy (gratitude, stand up comedy routines, and so on) in the group. And all this was over email.
  • The Science of Selling โ€“ Early DPI Benchmarks โ€” This, in many ways, was an accidental piece. Not only did it come up in conversation over Friday brunch quite randomly (serendipity at its finest), it also took, at least compared to the above two, the least amount of time to write. The first draft was ready in about an hour. And including all the edits, it came out to about two hours of work. It’s a gentle reminder that sometimes your best pieces are the easiest to write.
  • My Ever-Evolving Personal CRM โ€” I wrote this blogpost after some coercion from a small group of friends who’ve been fascinated by how I stay in touch with people. And when they saw how I did it on Airtable, they asked if I would sell them my template (not that I had one at the time). Nor am I selling now. But nevertheless, the web of what we do, who we talk to, who we grow with, and why we do things is increasingly complicated and so far, there hasn’t been a great product out there that tracks this (and yes, I’ve used all the CRM tools out there). And so I created my own.
  • #unfiltered #83 There Doesnโ€™t Have to be a First Place โ€” I really enjoyed writing this one. Inspired by a podcast appearance by Simon Coronel, I learned that in the world of magic competitions, first place isn’t always granted. If the judges feel like a magic act isn’t on par with previous years, even if it is the best one that competition, they choose not to award a first place. Similarly, I think the world in a lot of ways has lost itself in the noise. That our definition for quality has fallen in the past decade. And I’m sure the older generations will harken back further. But I do believe a heuristic like this keeps us honest and that as a society, we move forward together, not just optimizing for short-term maximizations.
  • #unfiltered #78 The Gravitational Force of Accumulated Knowledge โ€” Another fun piece to write about the power of how knowledge compounds. Not only in isolation, but also collectively. While that is a rather obvious fact, I loved the reframing of how to look at it from Seth Godin and Bill Gurley’s public interviews.
  • How to Retain Talent When You Donโ€™t Have the Cash โ€” One of the biggest lessons I learned at On Deck was that the team was amazing โ€” in fact, world-class โ€” at acquiring the best talent, but was shy on retaining the world’s best talent. To this day, I believe I have never worked in a higher concentration of brilliant talent than I did when I was at On Deck. And this blogpost is an homage to my former team, how brilliant they were, but also the lessons we took away from that experience.
  • 7 Lessons from My Time at On Deck โ€” And in the theme of On Deck, and how much I treasure the people I work with and the experience I had while I was there, last but not least, the culmination of lessons I took away from an 18-month period that I would never trade for any other experience.

And I started a podcast. Superclusters. (Or here’s on Spotify or Apple Podcasts if you prefer). It’s still too early to tell how Season 1 will do, with only six episodes in (the most recent of which here). But by next year, I should have more than enough to share about my learnings here. But early data seems to suggest that people love true stories more than they do tactics.

Until the next, stay awesome! And see y’all in the new year!

Photo by Polina Kuzovkova on Unsplash


Stay up to date with the weekly cup of cognitive adventures inside venture capital and startups, as well as cataloging the history of tomorrow through the bookmarks of yesterday!


The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.

How to Make People Feel Special at Events

gift, present, christmas, happy, holiday

Guilty as charged, but I was doom-scrolling on Instagram recently and I came across a reel where two Formula 1 drivers were asked to guess the race track given only a racecar’s engine’s audio (vroom vroom). And to my absolute amazement, the two were able to guess track after track. Some answers seemed to have only taken them a few seconds to figure out.

The Instagram reel came from this YouTube video for those who are curious.

So I couldn’t help but notice, how well they knew each track. That they had taken special notice to all the small bumps in the road. The turns. How long each turn was. All of it, without any visuals. It’s for the same reason I am always impressed every time Bon Appetit’s Chris Morocco can recreate dishes by taste, smell and feel alone (no sight, he’s blindfolded). A lot of which is in line with the post I wrote last week. It’s not just about paying attention, but how to pay proper attention.

So this time around, I thought why don’t I bring this into the world of events. Something I’m deeply passionate about.

“Jonathan Yaffe, co-founder of the experience management platform, AnyRoad, defines an experience as something that stimulates at least three senses.”

I first read that line on page 146 in my buddy Lloyed’s book on community-building. And it made total frickin’ sense. Lloyed went on to write that Zoom sessions don’t count as experiences because it only engages one’s sight and sound. But events like Dining in the Dark, which my friend hosts, do count. Despite taking away sight, you’re tapping into taste, smell, and sound. The last of which occurs when there’s a band playing in the background, but with each course, a new instrument is added into the mix. And it’s because of experiences like these, they leave such strong impressions. Emotional impressions. Nostalgia.

Emotions, after all, are multi-sensory. And eliciting those emotions require you to fully commit. The question is how.

One of my favorite lessons I picked up during my time at On Deck was from Sam Huleatt. A strike is better than a spare. We were hosting sessions and events three to six times a month, depending on the time of the year. And Sam proposed that we go through an exercise. A thought experiment.

  1. What if we only did one event per month? If so, what would that look like?
  2. What if we only did one every quarter?
  3. And what if we only did one every year?

How does that change the way we think about events? What changes at each stage?

Honestly, one of my favorite exercises to go through when I feel compelled to hit a certain quantity and realize I have to find the optimal point between quantity and quality.

But since then, that inspired another set of thought exercises I do.

  1. If I had to host an event for just one person โ€” just one โ€” what would I do to make it an unforgettable experience?
  2. What would need to change if I did so for a four-person dinner?
  3. A six-person dinner?
  4. What about a 10-person event?
  5. What about for 50 people?
  6. For 100?
  7. For 1000?

And so on.

At some point, usually around 50 is when things start hitting scale. But let me break down why each of the above before 50 are inflection points:

  • 1 person. This person is your universe. You can’t make it any more tailored and personalized than this. It’s a date.
  • 4 people. For the most part, still only one conversation happens at a time, but now as the host, you have to make sure no one is left out.
  • 6 people. In my mind, this is the minimum number of people for more than one conversation to be happening at once. For the first time, you have to worry about flow of the event while you’re not capable of being present everywhere all at once.
  • 10 people. You not have more than two conversations going on. Juggling with two is easy; for some, that may not really be juggling. But once you’ve added a third and a fourth ball, then this is real juggling. Here, the host has to think not only about the number of conversations, but to pay attention to folks who become satellites to conversations. Watching for people who are distracted. Uncomfortable. On their phone. And so on. But also, when conversations go too long. As the host, finding ways for people to enter and exit conversations easily is vital. It’s better to have less time than to have too much time.
  • And 50 people. For the first time, you need to think about having more than one host. You can only scale your time and attention so much. So now you’re training a team to be as attentive, if not more, than you are.

The larger the event, one can say the more polyamorous you have to be. You have to deeply care for each person. And while everyone at your event likely knows you’re “dating” everyone else, if you can still make them feel special โ€” like the most important person in the world, that their time is valued, their attention is valued, and their presence, mind and insights even more so โ€” then you’ll have done something 99.9% of event hosts have not been able to do. Frankly, probably would rather not do. ‘Cause, at least if you start small, it’s not crazy work. It’s quite easy, just requires more effort than most are willing to give.

Other times, event hosts just scale their events too quickly. And hit scale before they find their magic. So, if you can, do unscalable things before you hit scale.

Notice when in a conversation someone’s eyes divert. Notice when they ask to leave to use the restroom. And notice when people lean in to a conversation, as opposed to lean back. Just like a racecar driver notices how many seconds a turn is, when there’s an indent in the road, when the brakes are glazed and the tires need to warm up without having to look at them.

Photo by Kira auf der Heide on Unsplash


Stay up to date with the weekly cup of cognitive adventures inside venture capital and startups, as well as cataloging the history of tomorrow through the bookmarks of yesterday!


The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.

DGQ 18: If you lived your life 1000 times, what would be true in 999 of them?

luck, clover, serendipity

I first heard this question from Morgan Housel quoting a Navalism (for the uninitiated, that means has its source tracing back to the one and only Naval Ravikant). And it makes you think, that in the multiverse, where each version of you lives a different life and makes different choices, what would stay constant?

These are things that are not attributed to luck. And as Morgan mentioned, “those are the things you want to focus on in life.” When predicting the future, many try to predict what will change, but the best bets with long time horizons are on those that don’t change. Things that aren’t attributed to luck. Or chance. In this world we live in, you’d be quite surprised the number of small, accidental decisions we make that lead to life-changing events.

Like you being 10 minutes late to a party meant that you somehow just showed up at the same time as your future spouse. And it was because of that, that led you to have a two-hour long conversation with him/her. Otherwise, you’d have spent the entire party hanging with your college friends.

Or because you forgot to bring your umbrella on a day it rained, it made you run into a hotel for shelter, where you stumbled upon the investor who led your Series A round. Because he/she too forgot to bring an umbrella.

Of course, I could play hypotheticals forever. Although I find it’d be a fun exercise to really examine how much of your most life-changing moments were due to serendipity.

As someone who makes their living on attempting to predict the future, that means we have to go back to first principles. For instance, human nature. Reid Hoffman’s framework that all great consumer products tap into one of the seven deadly sins. Something that despite innovation is timeless. Anecdotally, I do find some of the greatest investors โ€” LPs and GPs alike โ€” to be avid students of history, philosophy or psychology.

In the same interview I alluded to above, Tim Ferriss mentions another line once written by Don Knuth when he was quitting the use of email:

“Email is a wonderful thing for people whose role in life is to be on top of things. But not for me; my role is to be on the bottom of things.”

In life, while catchy and interesting and the talk of the town for that brief moment, sometimes it’s better to get to the bottom of things than to stay on top of things. After all, you only have so many letters on your tombstone.

Photo by Yan Ming on Unsplash


The DGQ series is a series dedicated to my process of question discovery and execution. When curiosity is the why, DGQ is the how. Itโ€™s an inside scoop of what goes on in my nogginโ€™. My hope is that it offers some illumination to you, my readers, so you can tackle the world and build relationships with my best tools at your disposal. It also happens to stand for damn good questions, or dumb and garbled questions. Iโ€™ll let you decide which it falls under.


Stay up to date with the weekly cup of cognitive adventures inside venture capital and startups, as well as cataloging the history of tomorrow through the bookmarks of yesterday!


The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.

#unfiltered #84 Some Things Aren’t Worth Measuring, Others Aren’t Worth Carrying

My friend told me recently, that in the hallowed halls of Zappos, there’s a line by the great Tony Hsieh:

“Just because you can’t measure the ROI of something doesn’t mean you shouldn’t do it. What’s the ROI of hugging your mom?”

Too often we measure by the business incentives and not our own intentions. Humans are social creatures. We enjoy the company of others. No matter how much or how little. No matter if you’re an extrovert or introvert. There’s a line in my buddy Lloyed‘s new book, From Grassroots to Greatness, that I absolutely adore โ€” a lesson he picked up from surviving the Gulf War.

“Life’s not about the destination, nor the journey. It’s your companions who matter the most. The people traveling down the road with you.”

I hosted a 20-person dinner on Wednesday. The theme was simple. Good people, good vibes. The room was 100% investors โ€” LPs and GPs. And at any other venue, with the concentration of minds we had, the conversation would also be 100% cerebral. Markets. Political dynamics. Investment opportunities. Tactics. And so on. Ok, maybe only 90-95% cerebral, but my point still stands.

So the question is how can I, as the host, diffuse the tension in the room, where people use their amygdala, more than their pre-frontal cortex. Or in less cerebral terms, how do I get people to just have fun?

And not to get too technical (unless it is of interest, then let me know), it was setting the stage and arming people with the ammunition to not regress to their normal habits. The former lent itself to explicit statements of good vibes. The latter was executed by an order of custom fortune cookies, with all the fortunes inside containing a fun fact from someone else who was present that day.

The result was a casual night of laughs and hugs underneath the canopy of the San Franciscan sunset.

A friend asked me the next day, “What did I get out of it?”

To which I simply replied, “There’s no ROI on a good time.”

Pennies and quarters

I came across this reel while doom-scrolling on Instagram. I’ll try to find it, but at the moment forgetting the attribution. But the influencer posed the question: What’s the difference between 100 pennies and 4 quarters?

Weight.

The sum of each set equates to a dollar. But if you were to put 100 pennies in your left pocket and 4 quarters in your right, you’ll feel the weight on your left side. And in this analogy, they’re worth the same, and that there are some people who have value but are not worth the weight. Not everyone who has weight is worth carrying.

So, what?

In the age of social media (which in fairness has very much gone off thesis from its original intentions), the number of friends one has or followers or subscribers seem to matter a lot more than the quality of those relationships. Similarly, in the metropolitan world, the number of cards your Rolodex can unfurl seem to take priority over true friendship. In fact, there’s a whole phenomenon called the strength of weak ties.

I don’t think that’s right. Is there ‘value’ in knowing a lot of people? Sure. But life isn’t about numbers and stats โ€” how much you make, or how big the deal you just struck was. In fact, the only numbers that’ll be on your gravestone will be the day you were born and the day you died. That’s it.

The sad truth is more and more people in modern society feel lonelier and lonelier. Hell, there’s plenty of literature on how many of the world’s top celebrities โ€” in other words, some of the most followed / subscribed-to people in the world โ€” feel incredibly lonely. And frankly it’s on overoptimization of what can be measured, and forgetting about what makes us happy, joyful, content. And spoiler alert, for all the economists and statisticians, it’s not utility points.

In closing

And so when my friend shared his adventures at the Zappos office with me, which I’ve never been to, now I really want to.

So, until the next, be kind, stay awesome, go tell someone who’s made an impact on your life, thank you, and give that person a hug. You don’t have to wait till Thanksgiving to do so.

Photo by Diana Polekhina on Unsplash


#unfiltered is a series where I share my raw thoughts and unfiltered commentary about anything and everything. Itโ€™s not designed to go down smoothly like the best cup of cappuccino youโ€™ve ever had (although hereโ€˜s where I found mine), more like the lonely coffee bean still struggling to find its identity (which also may one day find its way into a more thesis-driven blogpost). Who knows? The possibilities are endless.


Stay up to date with the weekly cup of cognitive adventures inside venture capital and startups, as well as cataloging the history of tomorrow through the bookmarks of yesterday!


The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.

The Cure to the Loneliness Epidemic

lonely, alone

This past weekend, in my endless doom-scrolling, I stumbled across one of Olivia Moore’s amazing threads.

The most provocative part was when she posed the question: If you need an app to make friends, is that a negative signal?

The solution, in her words, “the long term winner here is likely to be… interest-graph social networks.” Furthermore, “platforms that give people an ‘excuse’ to gather, either IRL or digitally” are immensely powerful. Where friendship is a byproduct of usage but not the main or sole purpose of being on these platforms.

I agree that dual-purposed social networks and platforms are a wonderful solution, but, and I may be biased, I don’t think it’s the only solution.

As a former power user of networking or friend apps like Shapr and Lunchclub (yes, I used an app to make friends), I’ve made some great friends via both of those platforms. But at the same time, I was an early user for both. Both had yet to be widely adopted at the time.

For Lunchclub, I was using it at a time when everything was in-person, and you only had the option to meet people on Fridays at 2PM or 5PM at either Sightglass Coffee on 7th Street or Caffe Centro in South Park in SF. The latter unfortunately closed recently. And that was it. There were no other options. I had often joked with friends that as you were meeting your friend match that week at Sightglass, you would be sitting next to the person you would match with next week AND the person sitting five feet over would be who you matched with last week. It was a tight community, even if it was an unintentionally designed community. A group of hackers, early adopters, investors, and people just doing cool things.

Then, as Lunchclub pursued scale, quality declined. And as Olivia shares in her thread above, bad actors ruined the experience altogether. The same was true for Shapr. For Clubhouse. Just to name a few.

But dating apps nailed it. They’ve reached widespread adoption. Olivia postulates it’s because they offer data points and filters that you can’t find anywhere else. For instance, who’s single. She’s right. But there’s another reason. These apps promote interest in others. Or amplifying inherent motivation to be on said apps.

Let me elaborate.

Be interesting and interested

I’ve written about the above line before. Here. And here. And likely a few other places that’s escaping my memory at the time of writing this piece.

The thing is most platforms promote being interesting. The heavy profile customizations. The ability to share your own thoughts. Platforms that incentivize you to go from a consumer to a creator. A lot of it is about me. Look at me. Look at how cool I am. How cool my life is. The strive for perfection.

How can I ever be like the person I’m following? My life is nowhere near as awesome as her/his is. Most social platforms prop users up as a point of comparison.

All that to say, there are a lot of apps that help you be interesting, but not enough that help you be interested. The latter takes work. There’s a line that Mark Suster recently shared on a podcast, and I love it! Citing the late Zig Ziglar (which by the way, is an awesome name), Mark shared, “People don’t care how much you know until they know how much you care.”

I want to underscore that line one more time.

“People don’t care how much you know until they know how much you care.”

It’s why I love my buddy Rishi’s recent piece on how to build and maintain meaningful relationships.

Source: Rishi Taparia’s Building Relationships Through Research

In Rishi’s essay, he shares that there are three levels to doing your homework โ€” each deeper than the last โ€” and show that you care:

  1. Level 1 – The Basics: LinkedIn, Common Connections, Google, and Company Website
  2. Level 2 – Digging in: Social Media
  3. Level 3 – Going Deep: Podcasts, Writing, YouTube et. al

The purpose isn’t to be all-encompassing, but to show that you care for the human sitting across from you. It’s the intention that matters.

The late David Rockefeller built prolific Rolodexes to show that he cared. In fact, it’s cited that his handwritten notes on others stood five feet tall and accounted for 100,000 people. Alan Fleischmann once wrote in reference to David Rockefeller that, “If you were so fortunate to be a fly on the wall for any of his countless meetings and interactions, you would hear him inquire about the smallest details of his guestโ€™s life, from a childโ€™s ballet recital to a parentโ€™s recent health concern. Rockefellerโ€™s interactions were said to be ‘transformational, never transactional.'”

And it’s also the small things that matter.

In closing

The reason why I think Lunchclub was so popular in the beginning is in two parts:

  1. The platform reduced the friction โ€” the back-and-forths โ€” of scheduling. They gave you two times, and you either made it or you didn’t.
  2. The platform’s early users were innately curious individuals. When I was invited on the platform, my friend pitched it as, “I’ve learned so much from the people I met.” And my friend was and is already one of the foremost subject-matter experts in her field. The same was true when I began using the platform. People spent more time asking questions than talking about themselves. In fact, in many conversations, it’d be a battle of who can delay talking about themselves more than the other.

People were simply interested. There was no agenda. And no agenda was the best agenda. No one was trying to peddle anything to you. No one was trying to ask you for money or intros. People were the ends in and of themselves, and not a means to an end.

All in all, while there are incredible platforms that help you build friendships through interest and hobby alignment, I do believe there is room for a friend app for the curious. Or at least to help you be a really good friend.

So if you’re building something there, ring me up. That said, no matter how great technology is, with AI and all, every great relationship still needs that human touch. AI and platforms and apps might be able to get you 90% of the way there. But if you don’t complete that last 10% trek, 90% is still incomplete. For those of you reading who are American football fans, running the ball 90 yards from one endzone is still an incomplete. It’s still not a touchdown. You need to run the full 100.

If there’s anything to take away from this blogpost, it’s to be both interesting AND interested. Emphasis on the latter.

And in case you’re curious as to how I approach caring, these might be helpful starting points:

Photo by Lukas Rychvalsky on Unsplash


Stay up to date with the weekly cup of cognitive adventures inside venture capital and startups, as well as cataloging the history of tomorrow through the bookmarks of yesterday!


The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.

My Ever-Evolving Personal CRM

The soul dwells in things and in people you cherish.

I don’t remember where I first heard that line. But it’s a line that resurfaces in my life quite regularly.

Building and, more importantly, keeping relationships alive is something I get quite nerdy about. Have always been nerdy about, and have personally made a few angel investments on this front as well.

A few friends and I literally spend a few hours riffing on topics like this. So when Obi launched my episode with him on the Frugal Athlete, it sparked a few more conversations about my Airtable CRM, which I thought might be helpful to share some additional context.

I will also preface that my goal of even keeping a CRM in the first place was not motivated by a fear of not remembering hundreds of names. My fear was not remembering that one friend who’s been a champion in my life.

What’s in the CRM?

So I have the usual table stakes I imagine most, if not all, CRMs have:

  • Name
  • Location
  • Email
  • Socials
  • Preferred medium of communication
  • How we met
  • Year we first met
  • Last time we chatted
  • Job title
  • Company
  • Past companies
  • Expertise
  • Things they like/dislike
  • Birthday

But the reason you’re here is not for the table stakes. You’re here for what I include that others may not. So let me share a few.

Chill Factor

This one is simple. Different people have different propensities to go deep. Some choose not to. For others, maybe we just don’t know each other well enough. But it’s a reminder to myself (just because I’m quite unfiltered sometimes) that not everyone I know is comfortable with being vulnerable. It helps me, especially for someone I haven’t chatted with in a long time, calibrate the tone of how I reach back out to them.

Why I’m useful to others

While most people track a person’s expertise, I also track how I can be helpful to others. Sometimes it’s my network. Other times, it’s the events in which I host. But also, my network (i.e. they want intros from me), or job opportunities, or advice in which I can impart in different functions/industries. In the world of being an investor, the most canonical question a VC can ask is “How can I be helpful?” Which in all fairness, is a good question showing one’s willingness to help. But if I have context already, instead of asking that every time, I can take it one step further and actually offer specific things in which I am helpful to them in.

My bucket list

One thing I learned very early on as someone seeking advice and mentorship is that one of the best ways of giving back is to follow up once you’ve actioned on someone else’s advice or suggestion. It shows you take their words seriously. And so as soon as I built my CRM, I decided to track everyone’s recs. And when I finally check off something on the bucket list, I know who to go back to and thank for the recommendation. For many, that comes as a welcome surprise.

It also helps me help others when people ask me to recommendations, be it book, restaurant, movie, tourist spot or otherwise.

Quotable moments

No screenshot here unfortunately; just because some thoughts have been shared in confidence. But if you’re a repeat reader here on this blog, you’ll know I love quotes. And I love collecting quotes. And naturally, any time someone shares a tweetable soundbite or a banger, I make sure it’s not lost to the cosmos. I may not share all of them, but when I do, I know who to give attribution to, but many of my friends have admittedly used my CRM and me as their biographer.

In closing

I don’t want to get too metaphysical about this. But my Airtable is less so of an automation or an attempt to outsource friendships, but more so, it keeps me honest. When my memory slips and fails me, my CRM reminds me of the little moments that make my friends awesome!


Stay up to date with the weekly cup of cognitive adventures inside venture capital and startups, as well as cataloging the history of tomorrow through the bookmarks of yesterday!


The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.

#unfiltered #83 There Doesn’t Have to be a First Place

medal, winner, gold, first place

I recently learned that in FISM competitions โ€” competitions hosted by the International Federation of Magic Societies (if the letters aren’t in order, it’s because FISM is in French not in English), that the judges don’t have to award any prizes. Meaning if they don’t think any of the magicians and their acts are up to par, they don’t have to dole out a first, second or third place. And according to Simon Coronel, it happens quite often. The goal is simple. That winning first place should mean something. Not just because you’re better than the rest that day or that year, but that you really deserve to stand among the greats.

And it got me thinking. Are there other fields that should strive for the same level of rigor?

For instance, does an Oscar need to be awarded every year for each category?

Or an Olympic gold medal for each event every four? (Although a caveat to my own, if the rules change, like when in 2010, they banned male full-body suits when swimming at the international stage, then there should be a reevaluation of excellence.)

And there might be some years that the best prize awarded should just be a second place one.

Then there are other contests, where the number of prizes only seem to increase. In other areas, namely to join certain rankings organized by members of the press, you have to pay for your spot. The latter of which I have no experience in. But had heard of accounts from friends who have.

The truth is it’s not my place to rate the world’s greatest artists or athletes. But it does make you wonder that if the magic society can hold themselves to that high of a regard, why can’t the rest of us do so?

Once upon a note

As all good Asian children did, once upon a time, I learned to play the piano since I was five. One of many teachers and admittedly the one I was with for the longest happened to this sweet lady who taught her students out of her home. And every year, usually around the beginning of summer, she would rent out a hall and host a recital between all her students. Every student (and she had 30-40 students) โ€” from beginning to master โ€” would play one song.

The whole recital would last about 2-3 hours. And at the close, there would be an award ceremony. For each skill category, there would be a Best of Show trophy. And for everyone else, a participation trophy. When I was first started off and was quite bad, that participation trophy felt great, even if I was only playing Twinkle Twinkle Little Stars. I put it at the top of my shelf next to my bed, so I would see it every morning when I woke up.

Then 1-2 participation awards later, they had lost their luster. The Best of Show is now what I was aiming for.

For a brief period of time, that was my goal. And eventually I got it. But I remember when I finally got it, I wasn’t nearly as elated as I thought I’d be. ‘Cause that year my teacher decided that one Best of Show wasn’t enough. Three felt right to her. To be fair, I don’t know if she had over-ordered or just felt the need to give more out due to some parental complaints. But I remember receiving mine alongside someone who I knew made a few hiccups on stage. And even though I did the best I could have, I didn’t feel like I deserved it.

So that night, I didn’t even put the Best of Show trophy on my shelf.

A side corollary to angel investing

The greatest feature of being an angel investor (as opposed to being a VC) is that you can be opportunistic. Your fund size is your own liquidity. You’re not tied down to a mandate. Or a deployment schedule. And if so, self-induced. What it means is that you invest only when you see a great company and team. Anything south of that means you don’t have to. You don’t have to award a check to a founder if you don’t feel they’re deserving of a first place. And because of that, “first place” actually means something. Not only to the founders you invest in, but to you.

That said, playing my own devil’s advocate, much of early-stage investing is luck-based game. And it is foolhardy to attribute to skill when a large amount of variables is unbeknownst at the time of investing โ€” be it asymmetric information, or market conditions, incumbent moves, or purely black swan events in the future. The latter few, you need to count on luck more than once. And luck purely defined as “uncertainty in outcome,” in the words of the great Richard Garfield.

Photo by Brands&People on Unsplash


#unfiltered is a series where I share my raw thoughts and unfiltered commentary about anything and everything. Itโ€™s not designed to go down smoothly like the best cup of cappuccino youโ€™ve ever had (although hereโ€˜s where I found mine), more like the lonely coffee bean still struggling to find its identity (which also may one day find its way into a more thesis-driven blogpost). Who knows? The possibilities are endless.


Stay up to date with the weekly cup of cognitive adventures inside venture capital and startups, as well as cataloging the history of tomorrow through the bookmarks of yesterday!


The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.

#unfiltered #82 Sometimes The Best Thing You Can Have In Life Is The Best Partners

This past week, my friends were sending me one of the latest Shark Tank episodes (apologies for not finding a better fidelity video), asking me: Would you have invested?

https://www.youtube.com/shorts/7Yf2BrfC_ww
If this link dies due to copyright issues (since I haven’t waited till ABC puts out their original version), just Google “Shark Tank Eyewris”

But I bring it up not because I’m here to share what my thoughts on the deal, but because of a powerful lesson shared on Shark Tank’s Season 14 finale.

The best thing you can get in life is often to have the best partners. That’s true in business. That’s true in romance. And that’s true in life.

And yes, it’s also true in venture. As a founder, it’s not about who gives you the most money. Or gives your business the greatest valuation. Unfortunately, both are often vanity metrics, underscored in the 2020 and 2021 bull era. It’s about partnering with the right partners who can take you to the next stage. Partners who will keep you honest. Partners who will call you out on your BS. And partners who will tell you the things you don’t want to hear, who will have you do the things you don’t wanna do, so that you can be the founder you were meant to be.

In careers, it’s no less true. I’ve always looked at careers from the perspective of who can I learn the most from. It hasn’t always been the highest paying or the biggest brand. Frankly, it was easy to turn down both of the before if I didn’t feel like I would spending the next few years working with the best. Not only in terms of acumen, but also in how much they cared.

My friend Nichole Wischoff’s recent tweet echoes the same.

To think that one doesn’t need others to succeed, that’s foolish.


#unfiltered is a series where I share my raw thoughts and unfiltered commentary about anything and everything. Itโ€™s not designed to go down smoothly like the best cup of cappuccino youโ€™ve ever had (although hereโ€˜s where I found mine), more like the lonely coffee bean still struggling to find its identity (which also may one day find its way into a more thesis-driven blogpost). Who knows? The possibilities are endless.


Stay up to date with the weekly cup of cognitive adventures inside venture capital and startups, as well as cataloging the history of tomorrow through the bookmarks of yesterday!


The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.

#unfiltered #81 Against All Odds

sunrise, sunset

A few days ago, I caught up with an old friend from college. Amidst our conversation on how I was spending my time, he asked me, “Wouldn’t your time be more valuable helping the winners in your portfolio than the others?”

And I told him, albeit a bit more defensively than I would have liked, “Our brand is determined by our winners. Our reputation is earned by helping everyone else.” One of my better ad hoc lines, if I say so myself.

But more so, and I might be naรฏve in saying so, I may not get the most number of hours for sleep a night, but I will say, when I hit the bunk, I have the best sleep out of anyone you might know. And I do so because I know I’ve meaningfully touched someone else’s life. And by extension of them, indirectly, a few others.

Just because most startups fail doesn’t make each of their endeavors any less important.

Malia Obama once asked her dad, our former president what’s the point in working on climate change if the difference is so miniscule. That the world is burning. And what can one person do?

To which, Obama said, “We may not be able to cap temperature rise to two degrees Centigrade. But here’s the thing. If we work really hard, we may be able to cap it at two and a half, instead of three. Or three instead of three and a half. That extra Centigrade… that might mean the difference between whether Bangladesh is underwater. It might make the difference as to whether 100 million people have to migrate or only a few.”

In the world of startups, which isn’t exclusive to our world by any means, there’s a saying that people love quoting. Aim for the stars; land on the moon. And regardless if you hit the stars or not, aiming for it gets you the escape velocity to be extraterrestrial. In other words, it’s not always about whether you hit your goals or not, but rather… it’s the pursuit of lofty goals that gets you further than if you didn’t try in the first place.

I’m reminded of a great line by Dr. Rick Rigsby quoting his dad. “Boys, I won’t have a problem if you aim high and miss, but I’m gonna have a real issue if you aim low and hit.”

So, in this week’s short dose of optimism, don’t aim low and hit. Stay awesome!

Photo by Mohamed Nohassi on Unsplash


#unfiltered is a series where I share my raw thoughts and unfiltered commentary about anything and everything. Itโ€™s not designed to go down smoothly like the best cup of cappuccino youโ€™ve ever had (although hereโ€˜s where I found mine), more like the lonely coffee bean still struggling to find its identity (which also may one day find its way into a more thesis-driven blogpost). Who knows? The possibilities are endless.


Stay up to date with the weekly cup of cognitive adventures inside venture capital and startups, as well as cataloging the history of tomorrow through the bookmarks of yesterday!


The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.

The Tale of Two Risks: Market and Execution

market, flea market, farmers market

Folks coming out of school and/or are still in school often ask me how they should break into venture. It’s surprisingly a timeless question. The goalposts change every era. And as the signal-to-noise ratio and regression line oscillates in bull and bear markets, young professionals chase a moving target.

That said, while my opinions will likely change when the facts change, as of now, this is my best proxy for a timeless answer. Market risk versus execution risk.

Let me elaborate.

Early in your career, you should take market risk. Bet where others are not willing to bet. Or have the same starting point as you do. If the starting line is even, it’s all about how much faster you can run compared to your peers. And if you can outlearn them, ideally because of internal drive and motivation, you’ll be the incumbent in the space in the future.

Execution risk is what you pursue as you grow. Your network, your expertise, and your experiences make you a more robust executioner. You’re an incumbent. You’re a juggernaut. There’s no reason to focus on this risk when you’re younger because you don’t have an unfair advantage here. In fact, you have an unfair disadvantage. Others more senior to you have a better network, more expertise, and have done more reps than you have.

Steve Jurvetson recently shared the only rule of business that is inviolate. “Take any company that is large or top three in their industry. They will never lead the charge to disrupt that industry.” He goes on to say, that even in recent years, Google didn’t fight to change search until OpenAI. Apple is innovative outside their core business, but never in their core business. So as a result, innovation needs to come from the bottom. People who are willing to take market risk.

Similarly, in venture, as a young VC, you need to build your own thesis. For as long as you are investing on the basis of someone else’s thesis, you are competing on execution risk. And every VC who’s older, wiser, and more connected than you are on that thesis will out-execute you.

So… the risk you have to take is betting on a brand new thesis. That no one else is pursuing. No one else is investing by it. And that… is market risk.

The above is no less true if you’re an emerging GP. Your fund lacks the resources, likely the connections, the experience, the talent, and the ability to out-execute your incumbent on your incumbent’s thesis. The solution is to just not play when they have the home field advantage.

It’s why thesis and the question “Why does another venture fund need to exist?” matter so much to LPs betting on new fund managers.

Photo by Kayle Kaupanger on Unsplash


Stay up to date with the weekly cup of cognitive adventures inside venture capital and startups, as well as cataloging the history of tomorrow through the bookmarks of yesterday!


The views expressed on this blogpost are for informational purposes only. None of the views expressed herein constitute legal, investment, business, or tax advice. Any allusions or references to funds or companies are for illustrative purposes only, and should not be relied upon as investment recommendations. Consult a professional investment advisor prior to making any investment decisions.